Do you know any woman (or even man) out there who isn’t interested in makeup or who has never used makeup, skincare or any form of beauty product? You’ll have a hard time looking for one because everyone is into beauty now. In fact, the beauty industry is one of the biggest industries in the world! If you’re looking for something to invest in – you’re in the right place!
Now, there are four ways to earn through makeup — to do, to make, to sell, and to teach. Today, we’re going to explore teaching makeup in your own school.
Can you Make Money from a Makeup Academies?
Yes, makeup academies can be very profitable, especially when you start diversifying your revenue streams.
There is a lot of money in teaching, whether it’s at a physical location or online. Imagine this scenario – earning money without shelling out that much capital because you’re not really selling a product, you’re selling a service. So you don’t need to purchase the items you’re gonna sell. You just need to be really good at teaching.
You also have the option of creating makeup training videos that can be published on Youtube to bring in ad revenue and potential sponsorships.
You could also create a mini-course on Udemy, have a look at the student numbers on this course below. 6556 students is at least $60K revenue – that’s only one course on one platform.
How to Open a Makeup Academy
There are two setups you can consider. One is teaching online, and another is having a physical school. During covid, online makeup Youtubers exploded, but now is the time to start a physical location.
When you have a physical makeup school, you can teach just about anything. You can teach basic modules, advanced modules, hairstyling modules, and even SFX and airbrush modules. The key will be to find a low-cost location that is big enough for you to expand into. Think out of the box; look at using a church or community center once per week or a local cafe.
When you go for online teaching, you can only teach some of those modules because it will be difficult to teach other things online. But the good part is, that you won’t need to spend for rent or any fees that you might incur when you own or lease a commercial space.
As you go along with your classes, you’ll discover how tiring it is to teach. If you start to have a surge of enrollees, you’re definitely going to need more teachers. Explore hiring people and training them to teach the way that you teach. Sometimes, people are keener about who is going to teach them than the academy name itself. If you can hire a small beauty Youtuber in your location, you have free marketing as users will look at their profile.
The institution doesn’t matter that much because, at the end of the day, it’s the mentor who will provide the knowledge and hands-on training for a student.
Most enrollees, especially beginners, won’t have their professional makeup kit set up yet. This means that your makeup academy needs to have the learning aids your students will need. This should cover everything from makeup to tools and everything in between. Understand that makeup is a form of art, and it’s a skill that you need to teach with a lot of practical examinations. It’s one thing to memorize theories on beauty, but it’s totally another thing to know how to apply these theories.
Marketing your Makeup School
This is probably one of the hardest things you will do at the beginning of your makeup artistry career. Marketing services like this take a lot of leg work. You’re going to need to register your business, show your credibility through a strong online presence and explore many partnerships with other people in the industry to get your name out there. That being said, it’s going to be at least a year of tying up with the right names in the industry to really get the ball rolling. This shouldn’t be a problem as long as you can back up your claims with a good aptitude in teaching makeup!
Just like any other business, the beginning is the hardest. But once this is established, you’re sure to grow your clientele exponentially, and you’ll have a lot of fun reaping what you sow!
Makeup School FAQs
How to start a makeup academy in India?
You will need to consider all the above points in this article. Most importantly, you will need teachers that specialize in specific Indian makeup styles. Look at Indian makeup schools like BHI Makeup Academy and see what courses are popular. Ideally, you would want to specialize in one style first then expand as you take on more teachers.