Makeup Artistry is one of the most lucrative jobs in the Beauty Industry. A lot of people prefer this over selling makeup because if you think about it, your capital will involve shelling out some money for your consumables and non-consumables and getting trained by a makeup school but most of it will come from your skill. So as long as you have your professional makeup kit and as long as you can render services through your skills, you’re good to go as a business.
The only thing you need to figure out right now is how to market your services. This is a bit tricky and people say that you need a broad knowledge in marketing to be able to get clients as a freelance makeup artist. And although it’s true that having knowledge in sales and marketing will help you, we’re here to help you out as well.
Here are sure fire ways on how to get clients as a freelance makeup artist.
Create a Portfolio
Your portfolio is going to be a work in progress all throughout your career. You should never stop updating it so that your clients know that your business is still up and running. Contrary to popular belief, you can put more than just the before and after shots of your clients on your portfolio. Your portfolio should include a multitude of things that have something to do with your career. It can include what’s in your makeup kit, behind the scenes shots, photos of you with people you work with, inspiring content and the like. As long as it’s related to your makeup artistry and proves that you are a competent one, then it deserves a spot in your portfolio.
Grow Your Network
There are many ways to advertise your work but the most effective form of marketing is word of mouth. This is why you need to grow your network and take care of your existing clients; so they can rehire you and refer you.
One of the easiest ways to grow your network is by collaborating with other people in the industry. For example, you can join a photoshoot so you can meet models, photographers, directors and other people in production who can refer you or hire you in the future. So don’t forget to always have your business card in handy.
Exhaust Digital Marketing Efforts
Digital marketing is the thing now. This is because 90% of your potential clientele is online. They have social media accounts that they use on a daily basis. You can even go as far as creating your own website if you can so people can easily find you through SEO. We don’t want to get all technical but you can research about that if you want.
And besides, you use social media everyday anyways. Might as well use it for your business, right?
Keep On Improving Your Skills
The beauty industry is a dynamic industry. It keeps changing, people are coming up with trends every now and then and you need to keep up because your clients will ask for something new and you never know what kind of product or look they’re gonna let you do. So always be prepared so you can impress them!
Now that you know how to get clients, the only thing you need to cover now is to impress them. It’s one thing to have inquiries and bookings but it’s another to ensure that your clients are satisfied with your services!