Your makeup business is bound to grow tenfold if you have the patience to market, if you have services and products that are worth it and if you actually work on growing your network. It’s always going to be a mix of different strategies. And when you’re new to this, there is a learning curve where you try out different marketing schemes and some won’t work while some will.
The thing about marketing is that it requires time, money and effort. So let me help you lessen your mistakes by giving you the best advice for makeup business marketing.
Practice Your Pitch
Don’t waste the opportunity to hook people into your pitch if they’re already listening. The very first words that come out of your mouth are vital. Introduce yourself properly, make eye contact, speak clearly and be confident about your products and services. Pan it out well so you can impress your potential client. This way, they are interested to take you in to continue the conversation. So you see, you start with general information and your best selling points and then you move on to details later.
The internet is practically giving us a million ways to market ourselves for free. If your beauty business doesn’t have a social media presence, then don’t even dare calling it a business. This is the digital age and if we don’t adapt to the growing digital market, we’re limiting our reach. It doesn’t take so much of your time to maintain a social media page because you probably use it everyday and besides, you can always hire a social media manager once your business grows to keep it going.
Build a Portfolio
This is collection of your work. A gallery or a catalogue, if you will. If you don’t have this yet, then the best thing you can do is to collaborate with others so you can have a model or a person represent your products or services. Brands do this all the time – they send PR packages to influencers or offer free services to famous people. This way, they can advertise themselves without having to pay a hefty amount and they get to practice their skills or get feedback from people who’ve tried their products. It’s win-win situation for everyone.
Have a Purpose
If you make it all about money, you will end up just doing everything for money. You will lose the very reason why this is your passion in the first place – to help make a person beautiful. Often times, when people are so engulfed in their goal to sell, they tend to create a hostile sales environment. They do hard selling instead of gentle sales techniques and clients start to become uneasy. Let your customers know that more than just earning money, you’re also genuinely concerned about their welfare.
The bottom line is that you need to be immersed in the craft itself. If from the get-go this is all about money for you, you will fail to deliver your services and products properly and you will end up being greedy and lose costumers in the end.